PROJECT MANAGEMENT | ART DIRECTION
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Fibre Athletics : Startup Navigation + Creative Direction

Fibre Athletics crafts performance-wear with integrity. Big picture focused, they use sustainably resourced textiles, practice ethical manufacturing, uphold high-end construction techniques, communicate transparently, and collaborate with renowned nonprofits, providing essential clothing for purposeful living.

Brought on as the team’s Startup Navigator and Creative Director, I led...

Market Research, Competitor Analysis, Business Model Development, Concept Creation, Branding Direction, Women's + Men's Collection Design, Trend Forecasting, Product Development

Sustainable Textile Sourcing, Fair Trade Manufacturing Adherence, Factory Communications, Costing + Pricing, Production Management, Style and SKU Development, Product Merchandising

Wholesale Development, Look Books, Line Sheets, PO Creation, Retailer Research + Outreach, Website Direction, E-commerce Merchandising, Inventory Management

PR Communications, Media Kit Development, Community Engagement, Launch Event Execution, Social Media, Blog + Podcast, Campaign Marketing, Promotional Videos, Editorial + Studio Photoshoots

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Fibre Athletics crafts performance-wear with integrity. A growing startup holding big picture ideas, they use sustainably resourced textiles, practice ethical manufacturing, uphold high-end construction techniques, communicate transparently, and collaborate with renowned nonprofits, providing essential clothing for purposeful living.

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Brought on as the Startup Navigator and Creative Director, I led...

Market Research, Competitor Analysis, Business Model Development, Concept Creation, Branding Direction, Women's + Men's Collection Design, Trend Forecasting, Product Development, Sustainable Textile Sourcing, Ethical Manufacturing Adherence, Factory Communications, Costing + Pricing, Production Management, Style and SKU Development, Product Merchandising, Wholesale Development, Look Books, Line Sheets, PO Creation, Retailer Research + Outreach, Website Direction, E-commerce Merchandising, Inventory Management, PR Communications, Media Kit Development, Community Engagement, Launch Event Execution, Social Media, Blog + Podcast Content, Campaign Marketing, Promotional Video Coordination, Editorial + Studio Photoshoots

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Founder : Steve Sullivan

Short Films Directed by David Pavlina . Music by Jacob Boll

Editorial and Studio Photography by Kevin Serna

Logo and Type  by Michael Gold, Spoon Creative, inc.